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PivotTable: The number of medical visits in Heilongjiang and Xinjiang has increased by more than 100%. The lower-tier markets are starting to come alive.
Source: 乐来娃Published: 2026-11-08
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数据透视:黑龙江、新疆就诊人次增超100%,下沉市场正在觉醒

In the data on assisted reproduction published by the National Healthcare Administration, one detail stands out particularly:The number of patient visits in regions such as Heilongjiang and Xinjiang increased by more than 100% compared to the same period last year.Unlike leading provinces like Guangdong and Beijing, which already have a strong competitive edge in terms of existing resources, the high growth rates in these two regions indicate a structural change taking place. The lower-tier markets are being rapidly stimulated by policies.

1. What does a high growth rate indicate?

An increase of over 100% means that the number of patients seeking medical treatment in these areas this year is approximately twice that of last year. With a relatively low baseline, this significant growth can be attributed to “released latent demand”: families who previously chose to refrain from seeking treatment due to costs, distances, or lack of awareness are now turning to medical services, thanks to the expansion of medical insurance coverage and improved public awareness.

II. Why choose areas like Hei and Xin?

  • The policy has a significant positive impact on everyone.In areas where healthcare coverage is relatively weak and patients bear high out-of-pocket costs, the improvement after being covered by medical insurance is most significant.
  • Enhanced reach through promotional effortsThe gap in understanding of assisted reproduction among grassroots people is being quickly narrowed down.
  • Population and fertility intentions:部分地区对生育支持政策响应积极。

III. What does this mean for the industry?

Opportunities: Needs are being recognized

The awakening of the niche market means that assisted reproductive services now have a broader base of customers. Local institutions and regional centers are experiencing growth.

Challenge: The supporting elements must be up to par.

就诊量骤增,对机构容量、质控、合规提出更高要求。若配套滞后,可能出现服务稀释、违规冒进。

IV. What does this mean for the patients?

  • Select more: The number of standard services available locally is increasing.
  • Be cautious in the blind spots:仍须认准资质机构,拒绝无资质"地下"服务;
  • Make good use of remote locations: If local conditions are limited, seeking medical treatment in another location after registration is also an option.

V. LELAWA’s Views

The awakening of the secondary market is perhaps the most touching aspect of the benefits brought by universal healthcare. But once the number of patients increases, quality must not be neglected. It’s important to ensure that every newly activated patient receives standardised and safe medical care. That’s what makes growth truly meaningful.

数据来源According to public data released by the National Healthcare Administration in August 2026, as reported by authoritative media sources. Please refer to the latest official information for details.

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