Assisted reproduction is a medical procedure, and its advertising must comply with strict regulations established by laws and guidelines such as the "Medical Advertising Management Measures." As the popularity of this industry increases, some institutions take risks to attract more customers, thereby engaging in illegal practices. This article outlines the key rules regarding reproductive services advertising, aiming to remind institutions to adhere to ethical standards, while also helping patients recognize potential scams.

1. Red Line 1: Prohibitions regarding efficacy and safety guarantees

According to the law, medical advertisements must not contain any statements or guarantees regarding the effectiveness or safety of the products mentioned. In the context of laboratory experiments, this means that medical advertisements should not claim that a product is more effective or safer than it actually is.“成功怀孕”“怀孕成功率100%”等表述均属于违规内容。Anyone who dares to use the word “package” should be kept under observation.

II. Red Line 2: Prohibited from involving gender selection

In our country, the identification and selection of fetal gender without medical necessity is prohibited. Advertisements that suggest "optional gender options" or the ability to customize babies are not only illegal, but also constitute a violation of laws.

三、红线三：禁止违规导流与虚假背书

It is prohibited to promote products under the guise of science popularization. It is also forbidden to fabricate experts and case studies, or to use the name of public institutions for fraudulent purposes. Inducing high-priced consumption under the pretext of “free consultation” is also considered illegal.

IV. Red Line IV: It is prohibited to use the image of patients as proof or evidence

Medical advertisements must not use patients or healthcare professionals as endorsers. Those types of advertisements, which claim that "a certain person has experienced the benefits firsthand, and they are grateful to a certain institution," often violate regulations.

V. How institutions can maintain their own cleanliness

• EstablishmentAdvertising compliance reviewThe process is approved before release.
• Science popularization and marketing明确区分，不借科普导流；
• Train all staff to identify and reject any content that may be considered inappropriate.
• Proactively remove any existing materials that violate regulations.

VI. How Do Patients Identify Them?

Remember these three sentences:承诺结果的别信，暗示选性别的别碰，借科普卖货的别跟Compliant institutions never make promises in advertisements.

VII. LELAWA’s Attitude

We insist on separating science popularization from marketing efforts. All content related to science popularization focuses on facts and common understandings, without making any promises about outcomes or suggesting gender choices. Compliance is the foundation of maintaining integrity in this industry.