Double 11 is not just a shopping festival, but also a microscope through which we can observe consumer behavior. In recent years, the trend of “healthy consumption” among those planning to have children has become increasingly popular. This article explores the consumption patterns of this specific group, taking into account their needs and helping them avoid common pitfalls. It also encourages rationality in their purchasing decisions.

1. Trend 1: Basic monitoring supplies are in high demand

Products such as basal body temperature monitors, ovulation test strips, and menstrual management apps have seen significant growth in terms of low-cost self-testing options. This indicates that modern couples preparing for pregnancy tend to prioritize self-examination before seeking medical advice.

II. Trend II: Nutritional supplements should be provided on a needs-based basis

Folic acid, vitamin D, coenzyme Q10, etc. are no longer simply combined together without any consideration for individual needs. More consumers now choose to undergo testing before taking these supplements. This indicates an improvement in health literacy among consumers, and it also forces businesses to be more cautious in their marketing strategies.

III. Trend 3: The normalization of home health tools

Yoga mats, shading curtains, air purification devices, and other products that help improve living habits and the environment are now considered part of the “infrastructure” necessary for preparing for pregnancy. This indicates that people have realized that their lifestyle is actually the most worthwhile investment they can make.

IV. Traps: Harvesting anxiety under the guise of “aid in pregnancy”

At the same time, some merchants use claims like “Special discounts on November 11th” or “Essentials for preparing for pregnancy” to promote products that lack any evidence of effectiveness. They even suggest that these products can increase the chances of conception. This is not only illegal (since medical advertising is strictly regulated), but it also involves exploiting people’s anxiety to make money.

V. Regulatory Perspectives

Around Black Friday and Cyber Monday, it’s a sensitive period for ensuring compliance with medical advertising regulations. Assisted reproduction is a highly regulated field, and any attempts to indirectly promote certain services or imply therapeutic effects should be carefully monitored and corrected.

VI. Recommendations from LELAWA

Treat consumption as a “tool” rather than a “shortcut”. When budget is limited, prioritize basic monitoring and improvements in lifestyle habits. When dealing with products marketed as “internet celebrities’ solutions for pregnancy”, it’s always good to ask for more evidence to avoid most of the scams.

Observations and explanationsThis article provides insights into consumption trends, but it does not contain any commercial recommendations. Your actual consumption decisions should be based on your personal needs and medical advice.